Barnaby Ward is an experienced Industrial Design Consultant with 11+ years of experience semantically iterating the future of ID from his studio in Auckland, New Zealand. His diverse design journey has taken him through an eclectic mix of projects from consumer products and furniture to immersive exhibitions and user experience refinement.
Having lived and worked in London, Sydney, and China’s manufacturing hubs, Barnaby seamlessly blends global trends with local sensibilities. His approach is rooted in user-centred design, leveraging a deep understanding of product semantics and affordances to craft solutions that are both intuitive and engaging. By carefully balancing constraints and feedback within the design process, Barnaby ensures each product not only meets technical and functional requirements but also communicates clearly and resonates with users.
Alongside his consultancy work, Barnaby is the founder of Barnaby Outdoor, a brand born from his passion for the outdoors and commitment to creating durable, long-lasting gear. Through Barnaby Outdoor, he channels his love for intentional design into products that enhance experiences, foster connection with nature, and stand the test of time.
Whether it’s a start-up looking to disrupt the market or an established brand seeking to redefine itself, Barnaby brings a unique blend of aesthetic insight, technical expertise, and a can-do mindset to the table. His understanding of design processes ranging from intricate small-batch productions to high-volume manufacturing ensures solutions that are scalable, efficient, and impactful.
Design services
Industrial Deisgn Consultation
Product Development & Engineering
Sustainable Design Solutions
Exhibition, Furniture & Experience Design
Artistic Collaborations & Sculptural Realisation
3D Modeling & CAD Services
Digital Visualisation & Animation
Product Visualisation for E-commerce
Prototyping and manufacturing Liason
Design Strategy & Brand Development
Market Research & Consumer Insights
Technical Specification & Documentation
Proficiencies:
PTC Creo
Rhino 3D
Keyshot
Solidworks
Siemens NX
Fusion 360
Figma
Miro
Illustrator
Photoshop
Indesign
Aftereffects
Blender
Premiere Pro
Barnaby Ward
Industrial Designer
Auckland, NZ
© 2025