Barnaby Ward - Industrial Design Consulting New Zealand

Barnaby Ward is an experienced Industrial Design Consultant with 11+ years of experience semantically iterating the future of ID from his studio in Auckland, New Zealand. His diverse design journey has taken him through an eclectic mix of projects from consumer products and furniture to immersive exhibitions and user experience refinement.

Having lived and worked in London, Sydney, and China’s manufacturing hubs, Barnaby seamlessly blends global trends with local sensibilities. His approach is rooted in user-centred design, leveraging a deep understanding of product semantics and affordances to craft solutions that are both intuitive and engaging. By carefully balancing constraints and feedback within the design process, Barnaby ensures each product not only meets technical and functional requirements but also communicates clearly and resonates with users.

Alongside his consultancy work, Barnaby is the founder of Barnaby Outdoor, a brand born from his passion for the outdoors and commitment to creating durable, long-lasting gear. Through Barnaby Outdoor, he channels his love for intentional design into products that enhance experiences, foster connection with nature, and stand the test of time.

Whether it’s a start-up looking to disrupt the market or an established brand seeking to redefine itself, Barnaby brings a unique blend of aesthetic insight, technical expertise, and a can-do mindset to the table. His understanding of design processes ranging from intricate small-batch productions to high-volume manufacturing ensures solutions that are scalable, efficient, and impactful.

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+64 (0) 273188537

5x Central Road,
Kingsland, Auckland,
New Zealand, 1021

hello@barnabyward.com

Design services

Industrial Deisgn Consultation

Product Development & Engineering

Sustainable Design Solutions

Exhibition, Furniture & Experience Design

Artistic Collaborations & Sculptural Realisation

3D Modeling & CAD Services

Digital Visualisation & Animation

Product Visualisation for E-commerce

Prototyping and manufacturing Liason

Design Strategy & Brand Development

Market Research & Consumer Insights

Technical Specification & Documentation

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Proficiencies:

PTC Creo

Rhino 3D

Keyshot

Solidworks

Siemens NX

Fusion 360

Figma

Miro

Illustrator

Photoshop

Indesign

Aftereffects

Blender

Premiere Pro

FAQ

Who are you?

I'm an Industrial designer with over 11 years of experience primarily working in the consumer electronics industry: (technology hardware products). Alongside this, I have worked in furniture, lighting, and exhibition design. I also often help clients with animation and product visualisation work. Throughout my career, I have worked for a range of international brands and gained a wealth of experience leading design teams to build successful products. I am now operating as an independent Industrial designer.

Where do you work?

I work out of a dedicated design studio in Kingsland, Auckland – a creative space where ideas are brought to life through hands-on prototyping and product development. While I enjoy collaborating with clients across New Zealand and Australia, I’ve also successfully worked with businesses and brands around the world. I’m always open to travelling for projects when needed and welcome international collaborations.

Are you taking on new clients?

I'm currently taking on clients for Q3/4 2025. Feel free to book a call if you'd like to discuss a project.

How do you price your projects?

Every project is different and can depend highly on the complexity of the product and how much involvement you require from a designer. There is no project too big or too small and can price projects based on hourly rates, daily rates, or as a fixed fee. For a more accurate quote feel free to book a call to discuss.

What software do you use?

Having worked across multiple brands and internally with different companies I've pretty much used every bit of CAD software there is out there especially parametric modelers including Siemens NX and PTC Creo. Currently, I am working with Fusion 360, Solidworks and Rhinoceros 3D in either native format or STEP files. Product visualisation stills and animations are done in either KeyShot or Blender. All other visual design work is done with Adobe CC and I utilize Miro and Notion as a collaborative design research and task-tracking platform.

Do you do engineering work?

Though I am not an Engineer, my background in manufacturing products across multiple markets has allowed me to design in a way that aligns well with engineering principles. I'm adept at collaborating with in-house engineering teams and external consultants. If necessary, I have a network of engineers I can refer.

Are you hiring?

Not currently! But feel free to send your cv through to hello@barnabyward.com