Industrial Design for those that need it.

I help companies and individuals design and build innovative new products and experiences that customers will want. 


Let me help you bring your idea to life.

Managing the intricate process of research, design, engineering, marketing, and launching products requires the right design partner with agility and skill. Over the past 8 years, I've helped launch a diverse range of products, from high-tech audio to home coffee machines, working with both small teams and large corporations.

Today, as an independent Freelance Industrial Designer, I bring to the table not just my Kiwi knack for problem-solving, but also an efficient and cost-effective design service for forward-thinking companies and individuals ready to embark on their next product journey. 

Brands I've worked with:


Design services:

Design strategy
Design concepts
Design development
Design documentation
Design for manufacture
CAD modeling
Manufacturing support

Physical/digital product UX/UI
Exhibition Design
Furniture design
Product visualization (3D)
Product animation
Rapid prototyping


Who are you?
I'm an Industrial designer with over 8 years of experience primarily working in the consumer electronics industry: (technology hardware products). Alongside this, I have worked in furniture, lighting, and exhibition design. I also often help clients with animation and product visualization work. Throughout my career, I have worked for a range of international brands and gained a wealth of experience leading design teams to build successful products. I am now operating as an independent Industrial designer. 
Where do you work?
I currently work out of my home studio in Auckland, New Zealand. I love working with Kiwis and Aussies, however, I've successfully worked remotely with clients around the world. I will happily travel for projects, if necessary. International projects are welcome.
Are you taking on new clients?
I'm currently taking on clients for 2023. Feel free to book a call if you'd like to discuss a project.
How do you price your projects?
Every project is different and can depend highly on the complexity of the product and how much involvement you require from a designer. There is no project too big or too small and can price projects based on hourly rates, daily rates, or as a fixed fee. For a more accurate quote feel free to book a call to discuss.  
What software do you use?
Having worked across multiple brands and internally with different companies Ive pretty much used every bit of CAD software there is out there especially parametric modelers. Currently, I am working with Fusion 360, Solidworks and Rhinoceros 3D in either native format or STEP files. Product visualization stills and animations are done in either KeyShot or Blender. All other visual design work is done in either Adobe Creative Suite I utilize Miro as a collaborative design research and task tracking platform.
Do you do engineering work?
I don't engage in complex engineering tasks, but my experience in shipping various products has given me insight into what can be achieved, allowing me to design in a way that aligns well with engineering principles. Collaborating with both in-house engineering teams and external consultants is something I'm quite adept at, and if necessary, I have a network of engineers to whom I can refer.
Are you hiring?
Not currently! But feel free to send your cv through to

Barnaby Ward
Industrial Designer
Auckland, NZ
© 2023