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Latest in: Industrial Design
Insights
Designing portfolios and product ranges across price tiers
How to design coherent product ranges that scale across entry, mid, and premium price points.
By
Barnaby Ward
·
January 6, 2026
Insights
Designing consumer electronics, what still matters in 2026
The design principles in consumer electronics that continue to matter despite changing market trends.
By
Barnaby Ward
·
October 16, 2025
Insights
From sketch to shelf, a practical product development pathway
A realistic end-to-end pathway for taking products from concept sketches to production-ready outcomes.
By
Barnaby Ward
·
September 26, 2025
Insights
Designing for sustainability, durability first
Why durability-first thinking creates more sustainable products and fewer costly redesign cycles.
By
Barnaby Ward
·
August 16, 2025
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Barnaby Ward Design
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