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Latest in: Insights
Insights
Designing for manufacture, common pitfalls and how to avoid them
A practical DFM playbook to catch manufacturability issues early and avoid cost blowouts, delays, and avoidable tooling rework.
By
Barnaby Ward
·
March 3, 2026
Insights
Rapid prototyping that actually saves time
Rapid prototyping saves time only when each prototype answers a defined question and unlocks a decision.
By
Barnaby Ward
·
February 26, 2026
Insights
Designing consumer electronics, what still matters in 2026
Designing consumer electronics in 2026 still comes down to trust: clear interfaces, durable architecture, and manufacturable decisions.
By
Barnaby Ward
·
February 21, 2026
Insights
From idea to direction, fast: how I use AI to speed up early product development (without losing the craft)
A practical look at using AI to speed up early product development without sacrificing design judgement, manufacturability, or user fit.
By
Barnaby Ward
·
February 6, 2026
Insights
When “Make It Look Premium” Is the Wrong Starting Line
Skipping research to chase a premium look usually increases cost, rework, and risk. Here is a practical design process that protects outcomes.
By
Barnaby Ward
·
January 20, 2026
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